GRUND a.s. | Company Profile

Our story

Dear partners, we started our business in 1990. When I remember how we started the business in the garage of our family house, I can see my parents full of enthusiasm about the fact that they could control their lives again after the fall of communism. They worked from dawn to dusk and dreamt their dream about a better life. Soon, they infected me and my brother with their enthusiasm, and although we always worked hard we could never imagine the success that we achieved later. 25 years later our products from a small village situated in the foothills of the Giant Mountains are sold in the avenues and boulevards of European and Asian towns and cities. When I look back, I am very grateful to fate for the opportunity we were given as a family and a community. And I am also grateful to those around me that we seized this opportunity, and today we offer our customers the most innovative collection of bathroom rugs in the market.

Jiri Grund, Jr.

We have been making top quality bathmats since 1990

Our products bear our family name, that is why quality is our absolute priority. As we control the entire production process from yarn down to final bathmat, we can proudly provide a five year warranty to the resulting product. Our quality standard has been proven in a number of tests by certified laboratories worldwide. We have had as many as twenty million satisfied customers many of which still use products purchased in the early stages of existence of our company.

Technology & innovations

GRUND Company has been striving to be the industry leader in innovation since it was founded. Twenty years ago we were the first to introduce the super fine lustrous polyacrylic yarn Supersoft. Ten years ago we were the first in Europe to introduce a collection of world famous designer Luigi Colani. Five years ago we were the first to start using computer controlled automatic tufting technology which allows production of patterns that the majority of our competitors still cannot produce today. This year we will introduce a unique 3D designs tufting technology for relief patterns which will grant our products unique position on the world market. We intensely work on development of intelligent flooring textile which will be introduced in near future.

Design

Design represents an inseparable part of GRUND´s strategy since the very beginning. The company employs a designer team who design for individual customers in various countries tailor made collections adapted to match their requirements. GRUND Company has been for long time cooperating with famous designers in the fashion industry, such as Osmani Laffita or Blanka Matragi, or from industrial design, such as Luigi Colani. The goal of this cooperation is elevation of our product to the level of an artistic object and bringing joy to our customers, let them illuminate their living space with an unusual design. That is what makes our company different from a flood of similar products on the market, where our products are distinct at the first sight.

Production

GRUND is one of few manufacturers who make for their product the vital input material, in our case the polyacrylic yarn. In our spinning shop we see to the fact that the yarn would be of the right color and fineness. We control the production process from the very beginning, throughout the operation, where bathmats are born on tufting machines, they are coated by quality latex or hot melt, as far as its final stage, where bathmats are packed as per customer specification. At every of these production stages we monitor quality and we are able to react promptly to the customer requirements with respect to delivery terms, production volumes, and the final quality. Where others are idly waiting for months for shipments from Asia only to find surprises in the delivered containers, we guarantee delivery dates due to modern production management methods and due to personal engagement of our long term experienced employees.

References

In a more than 25 year history of the firm we have had over twenty million satisfied customers. More than 93% of the production is exported to 43 countries worldwide, including the most demanding markets, such as Germany, Switzerland, UK, USA, South Korea, China and UAE. In Germany the company operates a network of 80 its brand stores in the retail chain Kaufhof, where we ourselves sell the best of our assortment of products. Besides retail stores and home textile and carpet stores, our products are also sold by dozens internet retailers worldwide. We consider every our customer a member of our extended family which is reflected in the care we provide to them.

Distribution network

Besides dozens on-line retailers and hundreds of retail locations in retail networks worldwide Grund has been running eighty own brand stores in the stores of Kaufhof retail stores. The staff of these stores was trained right in our production plant and so the customers in the largest German cities have the opportunity to buy the widest assortment of our products and be informed in the greatest detail on individual products.